Technosynthetic is in to manufacturing of Injection moulds and plastic precision components.
They have exhibited their products in PLASTINDIA 2012 and managed to get few leads from this conference. But, they were not able to maintain contact with prospects and generate business. They were interested in using Ramsoft's facilitation services to address the Indian market.
Ramsoft assigned such a marketing resource to execute the direct sales and marketing for them in India. CEO of Technosynthetic started working with this person on a regular basis. In the pilot period of Three months, they could get a few requirements and quote. Hence, they decided to work for the next one year on the same model where our marketing manager is controlled by their CEO.
Together with Ramsoft, a Direct marketing campaign had been initiated for their target markets in India. They were successful in generating enquires for precision components in bulk.
Technosynthetic was given an option to evaluate and nurture these enquires to generate business and were successful in catering to the Indian requirements.
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